Americanization of the European Economy: A compact survey of by Harm G. Schröter (auth.)

By Harm G. Schröter (auth.)

One of the most positive factors of the area economic system because the overdue 19th century has been the transforming into dominance of the yankee economic climate in either quantitative and qualitative phrases. features of this improvement - e.g. explanation or the world-wide diffusion of Coca-Cola - were researched, yet principally in isolation. Americanization of the eu financial system provides a accomplished but compact survey of the expansion of yankee financial impression in Europe because the Eighties. 3 certain yet cumulative waves of Americanization are pointed out. Americanization used to be (and nonetheless is) a fancy technique of technological, political, and cultural move, and this review explains why and the way america and the yank version of business capitalism got here to be authorized because the dominant paradigm of political economic climate in modern-day Europe.

Americanization of the ecu economic climate summarizes the continuing dialogue through company historians, sociologists, and political scientists and makes it obtainable to all kinds of readers who're attracted to political and financial development.

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Ultimately the cartel controlled nearly all European sales and between 80 and 90 per cent of world sales in dyestuffs. The cartel was constructed like an onion, with a hard core to which new members were added one after the other. This organizational arrangement insured that the German/Swiss group would control the cartel’s decisions, and in doing so the group also controlled world sales in the sector. This naturally benefited the major producers, but the cartel also guaranteed that the output of even very small dyestuff companies would find a buyer; nobody would be squeezed out of the market.

In this way he was able to convince prominent personalities to sit on the board of directors of respective Bedaux subsidiaries. Bedaux also secured customers via American FDI. Several firms that had adopted the Bedaux system in their US plants transferred the timemanagement practice to subsidiaries abroad. One of these was the tire maker B. F. Goodrich; it not only reorganized its British plant according to Bedaux rules, but also recommended the adoption of the system to its German ally, Continental.

Already during the 1920, Hollywood’s success over its European competitors rested on these business techniques, not on the intrinsic quality of its films. Often European-produced films were superior in terms of story, make-up, and the like, but the American companies excelled in distribution and the box-office assessment of film-goers’ tastes—good products did not sell themselves! In the 1930s the Great Depression upheaved the international economic context that had enabled and even encouraged the early waves of Americanization.

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