Allianzfähigkeit von Unternehmen: Konzept und Fallstudie by Sören Kupke

By Sören Kupke

Sören Kupke erläutert die purpose von Unternehmen und deren Strategien zum Eingehen strategischer Allianzen. Vor dem Hintergrund der Fragestellung, warum es einigen Unternehmen gelingt, strategische Allianzen erfolgreich aufzubauen, wird der fähigkeitsorientierte Ansatz als geeignete theoretische Grundlage identifiziert.

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11; Leendertse, Schaudwet (2005), S. 77; Picot, Reichwald (1994), S. 553. Vgl. Hymer (1972), S. 105; Jiang, Koller (2007), S. 13. Vgl. Kauffman et al. (2000), S. 164. Vgl. Baldwin, Clark (1997), S. 91; Bettis, Hitt (1995), S. 17; Bötzel et al. (2004), S. 5; Dosi et al. (1998), S. 1; Eisenhardt, Brown (1999), S. 76; Feurer, Chaharbaghi (1996), S. 42; Henderson, Mitchell (1997), S. 5; IBM Business Consulting Service (2006), S. 13; Kim, Mauborgne (1999), S. 51; Picot, Reichwald (1994), S. 551. Vgl.

Bresser (1999), S. 3; Bresser et al. (2000), S. 1; Gimeno, Woo (1996), S. 339; Heuskel (1999), S. 56; Hitt et al. (1998b), S. 23; Hofmann (2001), S. 89; Schweizer (2005), S. 38. Vgl. Baghai et al. (2007), S. 41. Vgl. Ashkenas et al. ( 1995), S. 7. Vgl. Brockley et al. (2003), S. 281. Vgl. Wrona, Schell (2003), S. 313. Vgl. 2006), S. 2–3; Bogner, Barr (2000), S. 217; Prahalad (1998), S. 181. 10 Vgl. Becer et al. (2007), S. 8; Bettis, Hitt (1995), S. 13; Busch (2000), S. 7; Holtbrügge (2001), S. 338; Meyer (2001), S.

Vgl. Baldwin, Clark (1997), S. 90; Madhok, Osegowitsch (2000), S. 333; Picot, Neuburger (2000), S. 593; Reichwald, Möslein (1996), S. 2141; Rothaermel (2000), S. 15; Teece (1998b), S. 158; Wüthrich, Philipp (1998), S. 201. Vgl. Lewis (1994), S. 17. Vgl. Nadler, Tushman (1997), S. 203; Prahalad, Venkatram (2004), S. 87. 10 11 Vgl. Rugman, D´Cruz (2001), S. 66. Vgl. Freeman et al. (2007), S. 2; IBM Business Consulting Service (2006), S. 15; PricewaterhouseCoopers (2008), S. 9. 3 Spezialisiertes Unternehmen Interne Spezialisierung Optimierung des gesamten Unternehmens Unternehmen, die Geschäftsprozesse optimiert haben Unternehmen, die Geschäftsmodelle angepasst haben Optimierung von Geschäftsprozessen Unternehmen sind überwiegend in diesem Bereich positioniert Optimierung von Geschäftseinheiten Intern integriert Unternehmen, die stark in Netzwerke eingebunden sind Strategisch integriert Branchenbasiertes Wertschöpfungsnetzwerk Externe Spezialisierung Abb.

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