By Liam McGee; Steve Johnston;
Google is now a dominant strength on the net, guiding thousands of searches and on-line purchases each day. figuring out the way it works and the way to utilize it really is for that reason necessary to a person construction or working an internet site, no matter if for company or as a pastime. This easy-to-follow advisor explains not just how Google really sifts the billions of pages of data its index includes, yet exhibits you ways you could increase the functionality of your personal site in Google's seek effects, giving particular and special directions in regards to the type of precedence matters you must handle. 50 how one can Make Google Love Your site will educate you ways to:- Use Google that can assist you know how humans look for one of these stuff you are delivering- Create an internet site that your shoppers will quick locate in Google- Make your web site impossible to resist to hyperlinks from different websites- support Google comprehend what your website is set- imagine like Google and win extra site visitors
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Extra info for 50 Ways to Make Google Love Your Website
An understanding of Google’s role in the way your customers hunt out the answers to their needs is therefore no longer optional; it has become an organisational essential, the absence of which may bring into question your fitness for purpose and your future prospects. Google has become so important in some business sectors, particularly those where the majority of purchases are now happening online – the travel sector, for example – that it can control the destiny of a third of a total market, assuming that Google is responsible for approximately 50% of the visitors to sites in that market, which it often is.
Where in the source of the link does the word appear? How relevant to that word is the source of the link? How authoritative is the source of the link? Positioning. Where is the word located in the text? Near the beginning? Near the end? In headings, subheadings, titles, paragraphs? Relationship. Are the words related to the main subject of the page? Do other related words exist in the page? For example: Words that mean more or less the same thing (synonyms). ‘Tome’ is a synonym of ‘book’. Words that refer to a more general concept (hypernyms).
4 Yes, But Is It Real? . 6 Telling Google about Whole Sites Location Country and Language Searches Google Trusts the Person Doing the Searching Where in the World Is Your Site? 7 Telling Google Nothing, and How to Avoid It Do You Have a Problem? 3 Google Loathes a Clone; Abhors a Duplicate When Is a Duplicate the Same and When Is It Different? 7 Location Naming in Reputation Flow; Hey, URL, Got a Name? . . Afterword: The Future of Google Will Google Be Different in the Morning? Appendix 1: Should You Get Help In?